Welcome, I'm


I'm Anum.

With a keen eye for aesthetics and a passion for design, I strive to create visually captivating and impactful designs that leave a lasting impression. Whether it’s branding, illustrations, or web design, I pour my heart and soul into every project. Don’t miss the opportunity to explore my portfolio and see how I can bring your ideas to life.

Scroll down to see my work!

Branding, packaging, print design

L Squared

Brand identity created for an environmentally friendly second-hand use clothing store for children’s clothing. Iconography, patterns, brand guidelines, logo, colour scheme, packaging, store design was all created for this brand.

Branding, packaging, print design


A pitchbook created for a major retrospective exhibition at a museum for an internationally recognized graphic designer (Michael Bierut). This includes various visual assets, text pages, and branding for the event, and was printed and wiro bound.

Ad campaign, social media, art direction


An advertising campaign made for Patagonia to bring attention to their Worn Wear initiative, to get their customers to reuse, resell and repair their Patagonia garments. 

Ad campaign, illustration, social media, art direction


An advertising campaign for Giffgaff to announce the fact that they are becoming a B Corp and educating their audience on what becoming a B Corp means through social media posts and an out of home ad.

UI, user research, prototyping, mobile app redesign


A redesign of the UI of Instagram, to enhance the user experience and create a better, more efficient app overall. This project consists of research, user personas, paper prototypes and a figma prototype, available to view! 

Ad campaign, illustration, social media, art direction

Red Cross

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