ADVERTISEMENT CAMPAIGN ART DIRECTION ILLUSTRATION SOCIAL MEDIA
Giffgaff
Background
For this project, made for my digital advertising class, I was tasked with helping giffgaff, a mobile network operator, achieve their goal of sharing the news that they’re becoming a B Corp, solidifying their commitment to building a more inclusive and sustainable world. As a B Corp, giffgaff aims to prioritize the well-being of employees, members, suppliers, community, and the environment, demonstrating their dedication to being a force for good. The goal was to create engaging and visually impactful illustrations or animations for Instagram Stories and at least one out-of-home (OOH) activation that would educate and inspire the audience, promoting giffgaff’s commitment to social and environmental responsibility.
Problem
Not everyone comprehended the concept of a B Corp or its importance for giffgaff and the giffgaff community. If giffgaff successfully achieved B Corp status, they desire to raise awareness and celebrate this achievement. However, they needed a compelling and creative approach to communicate the significance of B Corp Certification to their audience effectively. The challenge was to bridge this gap in understanding and engage the audience with content that was visually striking, memorable and aligned with giffgaff’s brand identity.
Tools
Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Acrobat
Solution & Process
Deliverables
I crafted a series of illustrations and animations for Instagram Stories, along with at least one captivating OOH activation. Drawing inspiration from giffgaff’s distinct identity and using their core and secondary colour palettes, the visuals were designed to be unexpected and disruptive, mirroring the brand’s nature. I had the idea of making the Instagram stories interactive, so it’s more memorable for the audience compared to simply reading information on what a B Corp is. The content focused on explaining the concept of B Corp Certification in a fun way, through multiple choice and true and false questions, via the “questions” feature on Instagram stories. By using engaging visuals, the solution successfully educated the audience about B Corp Certification, promoting giffgaff’s mission to build a more inclusive and sustainable world.
